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Ryder System Senior Rental Manager in RICHMOND, Virginia

Position Description


At Ryder , our most important competitive advantage is our people. CULTURE- INTEGRITY- FAMILY. . As a Senior Rental Manager , you’ll lead a dynamic team. Through your leadership, you will develop and empower others with industry knowledge to build and grow sales and management professionals.

The Senior Rental Manager position is responsible for leading the business unit to overall profitability and growth of the rental product line through successful implementation of ; Marketing, Sales Management and Execution, Financial Responsibilities, Leadership, Operations and Fleet Management, Customer Retention and Development and Communication.

This position reports directly to the Director of Rental. This position will directly manage all Rental personnel including; Rental Account Managers, Branch Rental Manager, Rental Counter Supervisors, Management Trainees, Rental Sales Representatives and Sr. Rental Sales Representatives. Each Rental Manager will have approximately 12-14 employees and be responsible for annual revenues greater than $9.5 million.

The position is territory based, requires heavy ground travel and, in addition to a salary, has a yearly bonus incentive.

We also offer a full benefits package, 401k employer match, and a discount on shares!


Check out this video!


  • Bachelor's degree or 8 (eight) years equivalent work experience

  • Minimum of 5 (five) years of rental or sales experience

  • Intermediate level skills with MS Word such as including styles, mail merge, tabs, tables, columns and breaks, graphics, fields, headers and footers, working with margins, page orientation, and spelling/grammar

  • Intermediate level skills with MS Excel such as freezing/unfreezing panes, hiding/un-hiding data, setting print titles & page breaks, linking workbooks, creating external links, re-directing links, customizing toolbars & menus, protecting a worksheet, filtering options, and chart formatting options

  • Intermediate level skills with MS PowerPoint such as working with templates, using multimedia objects and custom animations, adding interactions, and publishing completed presentations


  • Ability to build and develop a team while utilizing performance management tools effectively

  • Deals comfortably with senior management

  • High energy, self motivated, self directed person with the ability to focus on multiple projects and activities simultaneously and able to thrive in a fast paced team environment

  • Ability to get both verbal and written communication across that has the desired effect

  • Characteristics include: Goal oriented, drive for results, assertive, deals well with ambiguity


Specifically the Rental Manager will be held accountable for the following:

  • Marketing Driving rental utilization through successful market penetration using sound marketing activities

  • Directly overseeing all RAM , RSR and MT marketing activities Successfully implementing business units marketing plans including: consumer, local , regional and national programs and coordinating all the marketing activities of Rams as well as all rental personnel

  • Responsible for all marketing promotions such as direct mail, inbound and outbound telemarketing, outside sales efforts, weekly blitz activities and maintains constant communication with the Field Marketing Coordinators Ensuring inbound and outbound telemarketing standards are being met at the companies required levels

  • Driving and Executing sales events such as blitz's customer appreciation activities etc Market share and Penetration Reacting to market changes with a sense of urgency in order to maintain and grow the market

  • Ensuring appropriate staffing levels at all full service locations

  • Anticipating market and customer needs by either moving equipment in or out of locations to meet demands and recognize and react quickly to market opportunities

  • Ability to forecast market potential and demand and optimize and react appropriately with your fleet and sales force Sales Execution Establishing and enforcing authority guidelines/ limits for pricing within the rental counters, RSRs and RAM sales forces Maintaining competitive awareness and market pricing

  • Monitoring and enforcing price incentives driven by market conditions Proactively recognizing and reacting quickly to market supply and demand Directly responsible for overseeing the execution of the entire plan to close process at all locations

  • Responsible for sales protocols between all RAMS/ RSRs including lead generation and follow up Direct Sales Management of the RAMs

  • Directly responsible for RAM quota obtainment in all categories including; New Rental Revenue, Preferred Rental Revenue, New Accounts and Lease Conversions Conducting weekly sales meetings Driving consistent management around pipeline and activity

  • Ensuring collaboration with local lease sales force Financial Responsible for overall profitability of both the rental and trailer pool product lines specifically achieving both revenue and margin plans Directly responsible for maintaining compliance with company, local, state, federal and other regulatory agencies

  • Ability to forecast monthly, quarterly and annual results accurately and timely

  • Responsible for analyzing and interpreting performance through multiple financial reports and metrics Leadership Responsible for generating future bench strength for the company Creating an environment in which people want to do their best

  • Responsible for the overall development and guidance of employees to meet revenue and margin goals Understanding the importance of responsibility, accountability and commitment

  • Ability to teach employees to be resourceful, effectively manage and quickly accomplish goals Operations and Fleet Mgmt Driving consistency across locations by ensuring proper branding of the Ryder label (i.e., proper uniforms, office appearance, fleet condition, point of sale marketing materials, hours of operations etc., )

  • Ability to implement and execute action plans through financial performance analysis

  • Ensuring operational efficiencies across all locations Overseeing day to day coordination of resources both asset and personnel to meet customer needs

  • Ensuring and maintaining a safe work environment Directly responsible for ensuring effective communication between rental operations, maintenance operations, and the sales force on a local level throughout the entire BU. Customer Driving profitable revenue growth by maintaining and growing customer relationships

  • Responsible for overall satisfaction for all internal and external customers Overseeing all customer concerns, issues, disputes in order to maintain the ongoing relationship Communication Recognizing and reacting quickly to market opportunities

  • Ability to speak to and articulate the performance of the business unit to all aspects of management Building constructive and effective relationships with both internal and external customers Communicating effectively across all functions

  • Maintaining composure when addressing stressful situations Clearly articulating Ryder's product and service offerings

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Job Locations US-VA-RICHMOND

Posted Date 1 month ago (10/15/2019 8:54 AM)

Requisition ID 2019-79222

Category Rental

Employment Type Regular - Full Time (4)

Travel Requirements 50-60%

Position Code 9974