Ryder System Sr. Advertising Manager in MIAMI, Florida

Position Description

The Senior Advertising Manager will manage the Ryder System, Inc. brand for all consumer integrated advertising. The incumbent will provide guidance to the organization as related to advertising; work in collaboration with the Sr. Director of Brand Strategy and Advertising to drive brand awareness, consideration and relevancy, by developing and executing strategic as well as tactical integrated campaigns to deliver on the stated business goals; manage advertising agency to ensure projects deliver on strategy, within timelines and budget; and identify, manage and execute initiatives that drive the brand forward.


  • Bachelor's degree in Advertising, Marketing, or related field

  • Seven (7) years or more experience working with external partners, advertising agencies and production vendors


  • Seven (7) years or more experience in marketing, advertising, brand management, media, strategy with a large corporation (preferred)

  • Strong organizational skills, market research, and high degree of comfort with senior leadership and management presence

  • Strong strategic and presentation development skills

  • Strong, proven organization, attention to detail and project management skills

  • Ability to easily adapt to and manage change and to thrive in a busy environment with deadlines

  • Demonstrated expertise in brand positioning, brand strategy and execution (expert level)

  • Knows how to bring brand strategy to life (advanced level)

  • Strong creative thinker (advanced level)

  • Significant experience in developing and structuring presentations (advanced level)


  • Manage advertising Agency in planning, concepting, developing, producing and executing of strategic and tactical brand and consumer advertising initiatives

  • Ensure all work is on strategy and delivered within time and budget

  • Handle day-to-day oversight on projects

  • Develop presentation materials as they relate to brand and advertising campaigns

  • Maintenance of brand standards, within the organization (Marcomm) and with partner vendors to ensure brand consistency and alignment

  • Collaborate in the development succinct briefs for brand and advertising projects

  • Manage production budget. Provide monthly and quarterly reporting as well as annual planning/delivery

  • Assist in the management of photography/video/film shoots relating to brand and advertising campaigns

  • Performs other duties as assigned.

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Requisition ID 2018-57343

Category Sales & Marketing

Employment Type Regular - Full Time (4)

Travel Requirements 10-20%

Position Code 8333