Ryder System Senior Digital Specialist SEM & Social Media Advertising in MIAMI, Florida

Position Description

The Senior Analyst manages the implementation, tracking and optimization of Ryder’s SEM and Social Media advertising campaigns. This individual creates measurement dashboards to analyze campaign performance and provides improvement recommendations to help lower the cost per lead/acquisition.


  • Bachelor's degree in marketing, finance or related field

  • Three (3) years or more of executing in Search Engine Marketing (SEM) campaigns

  • Excellent project management and organizational skills

  • Detail-oriented with excellent analytical skills

  • Knowledge of Business Intelligence software Tableau (intermediate level) a plus

  • Excellent Microsoft Excel skills (advanced level)

  • Experience in managing LinkedIn, Facebook, and other social media advertising campaigns (advanced level)

  • Great track record in leveraging retargeting advertising to increase campaign performances (advanced level)

  • Experience leading the creation and optimization of paid search landing pages (advanced level)


  • Manage SEM and social media campaigns through leading bidding platforms (Adwords, Bing, Genesis, LinkedIn, Facebook, etc.)

  • Responsible for the generation of leads across multiple business divisions with tight cost per lead goals

  • Collect data and provide analysis to monitor campaign performance and recommend optimization adjustments

  • Test new ads, landing pages and tactics on an ongoing basis to improve overall campaign conversion

  • Perform constant improvements of ad copy, targeting, ad extensions, etc.

  • Adjust bids and establish spending limits across platforms for each campaign to manage the SEM and social media advertising budget

  • Aggregate performance data from each bidding platform and create reporting dashboards to facilitate the monitoring of campaign performance

  • Perform other duties as assigned

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Requisition ID 2018-51253

Category Sales & Marketing

Employment Type Regular - Full Time (4)

Travel Requirements 0-10%

Position Code 8137