Ryder System Marketing Automation Manager in MIAMI, Florida

Position Description

The Marketing Automation Manager enables flawless execution of global campaigns and delivers a great experience for our customers and prospects. To be successful in this role, the incumbent must possess technical expertise with marketing automation, experience building and supporting demand generation programs and curiosity to test and improve campaign performance. S/he will focus on technical project management of the marketing automation development lifecycle in an agile environment including: requirements gathering, design/development, testing, configuration and advanced administration.

As part of the Digital and Demand Generation team, the Consultant will collaborate with team members and other stakeholders to successfully execute email campaigns, ensure marketing automation best practices, and capture feedback for platform and process enhancements. The incumbent’s goal is to implement successful vertical specific marketing automation campaigns in a B2B environment.

Requirements

  • Bachelor's degree or equivalent in a related field

  • Minimum of three (3) years of experience in high-tech, B2B campaign management, integrated marketing, and demand generation

  • Minimum of three (3) years of experience administering marketing automation solutions; Eloqua preferred

  • Minimum of three (3) years of experience with CRM systems; Salesforce.com administrator experience preferred

  • Excellent project management and communication skills

  • Excellent verbal and written skills

  • Detail-oriented and analytical

  • Strong understanding of digital marketing and demand generation

  • Excellent web development and digital design skills-HTML and CSS

  • Intermediate to expert level CRM administration skills

  • Ad marketing automation skills on any platform

Responsibilities

  • Administer marketing automation platform (Eloqua) and support the execution of B2B demand generation campaigns

  • Implement and schedule approved email templates into Eloqua (HTML knowledge required)

  • Utilize a test, measure, learn approach to iterate and optimize campaigns to drive the best possible results, plugging any leaks in the lead funnel

  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms

  • Champion the quality of data in our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points

  • Evaluate new technologies and add-on applications to find inventive ways to improve campaign performance and evolve the marketing automation platforms to deliver support across demand generation channels for the various business units within the organization

  • Perform other duties as assigned

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Requisition ID 2018-57923

Category Sales & Marketing

Employment Type Regular - Full Time (4)

Travel Requirements 0-10%

Position Code 8286