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The Product Owner, Customer Facing Websites will join the Digital Marketing team to lead the charge on ownership of our customer facing websites.
The Product Owner is responsible for the management of the priorities of their products. These products will include customer facing websites. This person would own the vision for their product and would use their written and oral communication and team building skills to successfully grow and evangelize their product. The ideal candidate has had history in ideating, creating and executing digital projects. They have historically been the product owner on an agile team and have successfully used SCRUM to carry out the product vision. This person has experience translating the vision into epics, features and stories, can provide detailed acceptance criteria and work with the team to ensure that each story meets the definition of done.
REMOTE work from HOME- Must live on the EAST COAST
ACT AS THE PROXY FOR THE CUSTOMER: Should stand-up for the customer and make sure that their target market is being heard. This person should have an uncanny ability to put themselves in their customer's shoes.
BE GREAT AT COMMUNICATING: Able to communicate clearly and effectively to leadership, stakeholders and technical team members alike. The Product Owner needs to assert their opinion while allowing others to actively contribute to ultimately create a better product. This person must exude transparency and communicate regularly.
BE PASSIONATE ABOUT THEIR PRODUCT: Interested in other technology, constantly challenging themselves to do better and drawing on inspiration from other products. They believe in what they do so much, that others jump on the proverbial bandwagon to help make their product a success.
FOCUSED ON DATA: Know how to get and use data to create a better product. Data can also be used in helping to justify features and functionality developed in their product.
BUSINESS ORIENTED: Able to make a link between what users do and how the company makes money.
DETAIL AND STRATEGY: Should be able to deal with the detail of a working backlog whilst also being able to set direction and articulate using a strategic road map.
SERVANT LEADERSHIP: Focuses on the growth and well-being of the people within the teams to which they belong.
We are expanding our digital marketing team and are looking for a Product Owner to own corporate websites - from day-to-day execution to guiding the strategy and long-term view. You’ll be working alongside multiple product lines including Fleet Management, Supply Chain Management, Dedicated Transportation, E-Commerce, Last Mile Solutions, Rental and Used Vehicle Sales.
To excel in this role you need deep experience managing, optimizing and launching enterprise websites coupled with a collaborative and customer centric mindset. You will work cross-functionally with our MARCOM team, internal and external developers all the while enabling talented team members to help them grow their Sitecore and web knowledge.
This role will report to the Senior Director of Digital Marketing. In this role you will:
Develop, Launch & Support New Products Across Ryder. The Product Owner will help orchestrate the launch of products and subsequent releases of new features or capabilities for Ryder’s business units. You will help the Product teams collaborate across functions and business units to successfully grow revenues and deliver value to both users and customers
Become a subject matter specialist on the customer and user: their issues, pains, desires, how they think, how they work, and how they decide to interact with Ryder products. You will translate these needs into epics, features and stories which will ultimately become product deliverables to ensure a positive customer & user-centric experience
Identify new opportunities and solutions to drive the experience forward and be on top of what’s best in class and what’s up and coming
Facilitate development team efforts through the SCRUM framework. Such efforts will include enhancements, production support, and new feature development.
Facilitate outsourced contract development/production team as well as the internal team and oversee key projects
Collaborate with our technology team on hosting, licensing and budget planning.
Partner closely with our technology team to identify elegant and efficient technology solutions
Constantly improve site experience by encouraging a growth and optimization mindset among your team to improve performance and customer experience
Own overall delivery, assessment, and measurement of this critical digital channel (websites)
Work with web designers, content marketers and stakeholders across the organization to build out site experiences, interactions, and tools
Gather requirements through reviewing user stories with the stakeholders in a non-technical manner
System Architecture: participate in technical design of new and updated functionality with our team, other teams, as well as external companies.
Own personalization experience and strategy in this digital channel
Work with the rest of the digital marketing team to improve organic search rankings by implementing SEO best practices (technical SEO, backlinks and international SEO)
Leverage conversion optimization (CRO) to create an inbound pipeline, increase website visitors and inform website improvements
Optimize site and campaign performance with A/B testing of design, content/ calls to action (CTA), and web components - providing insight and guidance to support UX and conversion goals
Provide reporting, analysis, and recommendations on key metrics, including clicks and conversion rates using Google Analytics, and other CMS integrated platforms' native reporting, Google Tag Manager, Google Search Console.
Oversee the localization of Ryder websites on a centralized content management system (CMS), working with regional stakeholders (i.e. Canada French, Mexico Spanish)
Partner with Marketing Operations, Digital Marketing teams, and agencies as needed to implement best-in-class website tracking, lead management, data management and media strategy
Provide guidance in the development of web assets, such as content marketing hubs, campaign landing environments, etc.
Skills, Abilities, & Experience:
7-10 years of experience in product ownership or equivalent
Bachelor's Degree in computer science, operations management or related business field.
At least 3 years of recent Sitecore experience: Hands-on experience managing Sitecore CMS instances and supporting a team of developers updating the instances
5+ years of content management and looking to drive web strategy
3+ years managing others/leading teams
Experience with marketing automation platforms, Eloqua is a plus.
Experience working with extended marketing, development and design teams.
Experience in an Agile and SCRUM environment, working in cross functional teams and writing and estimating user stories.
Experience in web UX, mobile first responsive and visual design best practices highly desired.
In-depth understanding of Search Engine Management & Optimization and SEM/SEO best practices highly desired.
Background in cloud/SaaS, Azure Sitecore PaaS environment or other IT environments a big plus
Strong knowledge and experience in enterprise web strategy
Process-oriented mindset with excellent problem-solving and analytical skills
Top-notch interpersonal, organizational and communication skills coupled with the ability to work cross-functionally in a diverse corporate environment
Comfortable managing multiple projects simultaneously amid ambiguity to meet marketing objectives
Ability to balance day-to-day tasks with a focus on the strategy and long-term view.
Familiarity with Google products
Familiarity with ADA compliance for public websites
Expertise in backlog management/release management tools, AzureDevOps a plus
Demonstrated ability for strategic, outside-the-box thinking when it comes to problem solving and removing roadblocks
Able to demonstrate innovation while successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments
Ability to take the lead on guiding strategy and developing best practices for the combined website portfolio.
Expert project management and strong communication skills.
Travel : Minimal.
DOT Regulated: No
Job Category: Product Development
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.